Effective Date: May 29, 2026
Website: wellcarpentry.com
Business: Well Custom Carpentry
Contact: Contact@wellcarpentry.com
Phone: (508) 360-2283 / (508) 776-2443

Well Custom Carpentry (“we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, contact us, request a quote, or interact with our online advertising.
We provide carpentry, construction, remodeling, renovation, and related services, primarily for customers in Massachusetts and surrounding areas.

1. Information We Collect
We may collect the following types of information:
Information you provide directly
When you contact us through our website, phone, email, social media, or advertising forms, we may collect:

• Name

• Email address

• Phone number

• Project address or service area

• Details about your construction, remodeling, renovation, or carpentry project

• Photos, files, or other information you choose to send us

• Communication history with our team

Information collected automatically
When you visit our website, we may automatically collect:

• IP address

• Browser type

• Device type

• Operating system

• Pages visited

• Date and time of visit

• Referring website or ad campaign

• Interactions with our website, such as clicks, form submissions, and calls

• Approximate location based on IP address
   

2. How We Use Your Information
We may use your information to:

• Respond to inquiries and quote requests

• Schedule appointments, estimates, or consultations

• Provide construction, renovation, remodeling, and carpentry services

• Communicate about your project

• Improve our website, services, and customer experience

• Measure marketing and advertising performance

• Show relevant ads through Google Ads, Meta Ads, and similar platforms

• Prevent fraud, spam, and unauthorized activity

• Comply with legal, tax, accounting, insurance, and business obligations
   

3. Cookies, Analytics, and Advertising Technologies
Our website may use cookies, pixels, tags, and similar technologies to understand how visitors use our website and to improve our marketing.
These technologies may be used for:

• Website analytics

• Conversion tracking

• Call and form tracking

• Remarketing and retargeting

• Measuring ad performance

• Showing more relevant ads to people who have visited our website

We may use services such as:

• Google Analytics

• Google Ads

• Meta Ads, including Meta Pixel

Google and Meta may collect or receive information from our website and use that information to provide measurement services, advertising services, and personalized or non-personalized ads, depending on your settings and applicable law.
Google explains how it uses information from websites and apps that use its services on its “How Google uses information from sites or apps that use our services” page. Google also provides tools such as Google Ads Settings and the Google Analytics Opt-out Browser Add-on.
Meta explains how it processes data in its Privacy Policy and related business tools documentation.

4. How We Share Information
We do not sell your personal information in exchange for money.
We may share information with trusted third parties when reasonably necessary to operate our business, including:

• Website hosting providers

• CRM and lead management tools

• Email and communication providers

• Advertising platforms, including Google and Meta

• Analytics providers

• Contractors, subcontractors, suppliers, or project partners

• Insurance, accounting, legal, or compliance professionals

• Government authorities when required by law

We may also share information if necessary to protect our rights, safety, property, customers, or business operations.

5. Targeted Advertising and Remarketing
We may use Google Ads, Meta Ads, and similar platforms to show ads to people who have visited our website or interacted with our business online.
For example, after visiting our website, you may see ads for Well Custom Carpentry on Google, Facebook, Instagram, or other websites and apps.
You may control or limit personalized advertising through:

• Your browser cookie settings

• Google Ads Settings

• Meta Ad Preferences

• Device advertising settings

• Industry opt-out tools such as YourAdChoices or the Network Advertising Initiative

Please note that opting out of personalized ads does not mean you will stop seeing ads. It means the ads may be less personalized.

6. How We Protect Information
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, or disclosure.
However, no website, internet transmission, or electronic storage system is completely secure. We cannot guarantee absolute security.

7. Data Retention
We retain personal information for as long as reasonably necessary to:

• Respond to your inquiry

• Provide services

• Maintain business records

• Resolve disputes

• Comply with legal, tax, insurance, accounting, and reporting obligations

• Improve marketing and website performance

When information is no longer needed, we may delete, anonymize, or securely store it as required by our business practices and applicable law.

8. Your Privacy Choices
Depending on where you live and applicable law, you may have the right to request that we:

• Confirm whether we process your personal information

• Provide access to personal information we maintain about you

• Correct inaccurate information

• Delete certain personal information

• Limit or opt out of certain uses of your information

• Opt out of targeted advertising, where applicable

To make a privacy request, contact us at:
Contact@wellcarpentry.com
We may need to verify your identity before completing your request.

9. Massachusetts Residents
We operate with a focus on serving customers in Massachusetts. If we collect personal information from Massachusetts residents, we aim to protect it using reasonable safeguards and business practices consistent with applicable Massachusetts data protection requirements.
If you believe your personal information has been improperly collected, used, or disclosed, please contact us using the information provided in this Privacy Policy.

10. Children’s Privacy
Our website and services are intended for homeowners, property owners, businesses, and adults seeking construction, renovation, remodeling, or carpentry services.
We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete it.

11. Third-Party Links
Our website may link to third-party websites, social media pages, or external platforms, including Facebook, Instagram, Google, or other websites.
We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing information to them.

12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the “Effective Date” at the top of this page.
Your continued use of our website after any changes means you accept the updated Privacy Policy.

13. Contact Us
If you have questions about this Privacy Policy or how we handle personal information, please contact us:
Well Custom Carpentry
Email: Contact@wellcarpentry.com
Phone: (508) 360-2283 / (508) 776-2443
Website: wellcarpentry.com